Open to full-time roles & projects · Lviv, Ukraine

AlisaGrace

Art Director & Brand Designer

Idea first.
Then the system.

I build brands and visual identities — from the concept and the mark to a system the whole team can work with.

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Selected
Work

The idea behind the work, the system it became, and the role I played in getting there.

Rebranding · Healthcare Lviv Cancer Center Modern rebranding for a leading oncology center, built around hope, trust and holistic patient care.

Visual Identity · Tech FibronTech A visual identity inspired by carbon-fiber weaving, turning engineering precision into a modern tech brand.

Character design · Brand book · FMCG Pikolo KhrumKit, a brand cat who knows all about crunch, and the first brand book for a Ukrainian snack brand.

Game Design · Characters · UI Hungry Horses Full visual design for a mobile chess-puzzle game: bright characters, playful UI and marketing visuals.

Logo Rebranding · Covers LowlyPoly Logo rebranding and cover design for a 3D asset publisher — bold visuals built for game marketplaces.

From
idea to
system

Design is not decoration. It’s translation.

My brand design process, step by step — from the first talk to a complete brand system.

Connect

We just talk. I listen carefully — to the idea, the dream, the pain and the goal.

Define Ideas and Strategy

We extract the essence: what the brand is about, what is real and what is imposed — and form the strategy for the visual.

Research and Context

Competitors, the niche, how to stand out without gimmicks. I keep what resonates and discard what’s merely trendy.

Idea Study

First concepts, tested for strength. If something is superfluous, it goes away. If it’s too dry, I add vibe.

Identity Design

Logo and brand elements. Everything has to be cohesive: form, meaning, color. Integrity of perception.

Presentation

I present the visual system built on the brand’s strength and break down layouts, logic, colors, tone.

Brand Guide

The whole system in a style guide: files, palettes, grids, guidelines and principles — everything to give the brand a full life.

7 steps

What I do

Brand Identity

Logo, visual language and brand guidelines — a complete system, from the first concept to the brand book.

Art Direction

Creative concepts and visual quality across every touchpoint, from campaigns to products.

Character Design

Brand mascots and characters with their own personality — from first sketches to a full character set.

Social & Campaigns

Social media kits and ad creatives that keep the brand consistent and recognizable online.

Web Design

Brand-led websites and landing pages — from structure and UI to a responsive, working build. This site is one of them.

Game UI/UX

Interfaces, game assets and store visuals for immersive and intuitive player experiences.

Team Leadership

Teams of up to ten designers — clear workflows, honest feedback, mentoring and AI workshops that help everyone grow.

Portrait of Alisa Grace with lavender hair and a magenta beanie, smiling

About

Hi, I’m Alisa — an art director and brand designer from Lviv, building brand worlds for over twelve years.

Every brand starts with a deep dive — into the client’s values, the atmosphere of the project and the real problems behind the brief — so the design can make what matters truly visible. I work like a small studio in one person, blending design, marketing thinking, AI tools and web development into one hybrid process. And I love order just as much: clear systems, calm workflows, and teams where everyone’s strengths are seen and every project lands with the right person.

12+ Years Design Lead Brand Systems AI Workflows

More about me