More about me
Designer
who draws
I started with a pencil, built my own illustration school, and today I lead brand identities — with the same hand and the same eye.
From pencil
to system
Illustration was never just about pictures for me. Every step — the school, the festival, the studios — pulled me towards bigger ideas: concepts, experiences, whole brand worlds.
Art school
I grew up with pencils in my hands. My mom saw it early and took me to art school — that’s where conscious creativity began.
Graphic design
Graphic design at the Lviv National Academy of Arts — with architecture and interior design along the way. That’s where composition, space and typography became second nature.
Commercial illustration
I mastered Photoshop and Illustrator and drew book covers, magazine illustrations and music posters. My exhibitions were events — with DJs and a living atmosphere.
An illustration festival
I co-organized Ukraine’s first illustration festival, in Odesa — talks, exhibitions, top artists. Marketing, programme and visual atmosphere: my first role as a creative producer.
My own school
I founded Illustrations School — the first commercial illustration school in Lviv — and ran it as founder, art director and lead instructor.
Into branding
Lead Graphic Designer at CryptoLions and Senior Graphic Designer at the FACES agency: logos, identities, campaigns and whole game worlds.
Leading design
LowlyPoly, Hungry Horses, Lviv Cancer Center. Head of Design at DeSol Studio, Design Lead at Stroom Digital and Gabrielle Sands Publishing.
Art Director & Brand Designer
Building brand systems that live and grow — and teams where everyone’s strengths are seen. Open to full-time remote roles.
I built
a school
The first commercial illustration school in Lviv. A place of strength, inspiration and growth for up-and-coming illustrators — my author’s project.
I built it from scratch: found the space, designed the interiors, created the brand identity and wrote the curriculum. Then I taught, curated exhibitions, hosted events and grew a community around it — while running the budget, the team and every day-to-day detail.
The school’s logo was co-created with illustrator Eduard Kalnauz. The brand identity around it was my first full brand system.
Brand & space
Logo, branded materials, social media and the interior of the school itself.
Curriculum
Courses in commercial illustration, sketching, character design and digital graphics.
Community
Lectures, workshops, exhibitions, music nights and graduations.
Team & business
Instructors, illustrators and admins — plus finances, rent and scaling the courses.
“It wasn’t just a school. It was the living heart of a new creative movement.”
Students came from different cities, beat their creative blocks and started working with real clients. Many later opened their own courses, studios and art projects.
For me, it was a school of leadership: running a brand, a team and a community every single day.
Meaning
before style
I see a brand as a living being — with a voice, emotions and its own ecosystem. My job is to make that visible.
DNA, not trends
I design identities that don’t expire in a year, but grow and adapt together with the brand.
Logic + intuition
Clear design logic meets a feel for the brand’s energy — symbols, archetypes, geometry, image.
Open dialogue
References, moodboards, tested hypotheses — so the result fits your philosophy, not someone’s expectations.
I feel
colour
Since childhood, numbers, words and days of the week have had their own colour, texture and weight. For years I thought everyone saw it this way. It has a name — synesthesia.
It became the lens I see every project through. I don’t choose a colour because it’s trendy — I choose it because it feels right for the brand. When something in a design is off, I sense it at once, and keep adjusting until everything clicks into place.
Synesthesia isn’t magic. It’s precision.
Where it
all began
Posters, exhibition works and author series. Illustration taught me to tell a story with one image — now I tell it with a whole brand system.
Let’s talk
Open to full-time roles in studios, agencies and in-house teams — and to brand identity projects. Remote, based in Lviv.
alisagrace7@gmail.com