A lion for
the store
LowlyPoly is a leading publisher on the Unity Asset Store, creating stylized textures and 3D art for game developers. Its assets are built to slot into projects of any scale — from prototypes and game jams to full commercial games.
The brand’s goal is simple: convenient, visually expressive and affordable tools that help game designers bring their ideas to life.
Four
targets
Each goal is marked with one of the brand’s own stylized texture spheres.
Logo rebrand
A modern logo that reflects the brand’s innovative approach.
Commercial covers
Professional covers for assets sold on marketplaces.
3D compositions
Visually strong compositions built from 3D models and textures.
Every platform
Covers optimized for different platforms and marketplaces.
From neutral
to bold
The original geometric lion lacked emotional depth and didn’t reflect the energy of the gaming world. It felt too neutral for a creative, bold brand like LowlyPoly.
In the rebrand I designed a vivid, expressive lion with dynamic lines and rich gradients — capturing playfulness, power and artistic flair. The new logo stands out instantly and builds a stronger brand presence.
Custom typography balances sharp tech aesthetics with soft curves, creating a logo system that feels modern, cohesive and at home among stylized game assets.
Colour, type
& lockups
A deep violet base with electric pinks, cyans and warm golds — the colours of the mane carried across the whole system.
Covers
that sell
To boost the appeal of LowlyPoly’s assets, I designed over 20 commercial covers for the Unity Asset Store and other platforms — bold compositions, vibrant palettes and dynamic 3D textures built to stand out in a crowded market.
Every pack shows its own vibe, from clean sci-fi sets to cosmic bundles, while shared typography, layout and logo placement keep the whole collection one brand.
Setting the
benchmark
The rebrand and the new covers strengthened LowlyPoly’s presence in a competitive gaming market. The logo and covers reflect the brand’s modernity and creativity — and they work across every platform.
- A new brand identity for LowlyPoly
- A modern logo that speaks the language of gaming and is easier to recognize
- Over 20 commercial covers that stand out among competitors
- A clear visual system adapted for marketplaces and digital platforms
Brand recognition
User surveys showed a substantial increase in brand recognition after the visual refresh.Click-through
More visible, more engaging covers led to significantly higher click-through rates across marketplaces.Sales growth
Quarter-over-quarter sales growth attributed to stronger marketplace presence and brand cohesion.Brand Designer & Graphic Design Artist at LowlyPoly · 2022–2024
