The brief
The Lviv Cancer Center is one of the region’s leading oncology institutions. The goal was a modern, empathetic brand that reflects trust, innovation and care.
Inspired by renewal and nature, the identity is built around a Tree of Life mark and a calm emerald palette. The new design helps reduce patient anxiety and positions the center as a progressive, human-focused institution.
Full brand book available on request — let’s talk
A tree
of life
A minimalist Tree of Life with five leaves, held inside a calm emerald circle — a symbol of hope, renewal and resilience.
Emerald green
Life, balance and harmony — reinforcing the center’s mission of holistic patient care.
Tree of Life
Growth and renewal, conveying optimism to people going through treatment.
Five leaves
Strength, endurance and hope — a progressive approach to oncology care.
Colour, type
& pattern
A calm, nature-led palette, two clear typefaces and a leaf pattern that scales from a business card to a brand wall.
From desk
to ward
Stationery, uniforms, signage and everyday objects — one consistent, calm language across every touchpoint.
The brand book
Created to capture the essence and values of the center, it is the foundation of the visual identity and a reference for everyone who works with the brand — so every touchpoint stays modern, open, clear and consistent.
A calm
feed
The new identity builds trust and calm online too: it reduces patient anxiety and reinforces the image of a supportive, innovative and humane institution.
On stage
Roll-up banners for conferences and press walls for public events — the leaf pattern and the tree mark carry the brand at any scale.
“I’m here
for you”
Merchandise and staff uniforms, including the “Я поруч” (“I’m here for you”) line — small details that make care feel personal.
From clinic
to care
The new branding transforms how the center is perceived — from a clinical facility to a trustworthy, supportive medical space.
- Increases patient confidence with a welcoming, modern image.
- Reduces anxiety around treatment with a soothing, nature-inspired aesthetic.
- Strengthens recognition, positioning the center as a progressive leader in oncology care.
Measured after the rollout · data from the client’s marketing & PR team
