Chess,
but fun
Hungry Horses is a mobile puzzle game inspired by chess. Players solve logic challenges using the knight’s move, sharpening visualization and strategic thinking. Made for kids and adults alike, it blends learning and fun.
The story follows Tex and Jerry, two horses who escape a farm and explore magical places — inspired by the legend of the “Hungry Horses Montana”.
Four
moves
Each goal is marked with its own chess piece — the icon set from the game itself.
Visual appeal
Bright, cohesive visuals that make chess fun and accessible for all ages.
Character design
Unique, playful characters with strong personalities and clear roles.
Intuitive UI/UX
A simple, friendly interface that supports smooth, engaging gameplay.
Marketing assets
Eye-catching visuals for the app stores and social promotion.
Built to
be tapped
The Hungry Horses logo was designed as a vibrant emblem that blends fun, friendliness and clarity. It features the game’s two main horse characters and juicy apples — symbols of reward, curiosity and the game’s cheeky charm.
The 3D-style typography ensures maximum readability across devices, while the saturated colours and thick outlines make it pop against both light and dark backgrounds.
This logo wasn’t made just to “look good” — it was strategically built to become instantly recognizable and emotionally appealing in a crowded App Store landscape.
On devices
Real-life placement of the icon on an iPad home screen and in the App Store.
Store preview
A glimpse of the vibrant visuals and gameplay that the logo introduces.
Icon on screen
Expressive characters and warm gradient lighting grab attention instantly.
Warm wood
& sunshine
A palette of polished wood, apples and summer light, rounded friendly type and chunky modal windows that feel like part of the farm.
Tex, Jerry
& the farmer
Two brave horses, a chess-obsessed farmer and a chain of worlds — each with its own board, light and mood.
The storyline
Tex and Jerry are tired of waiting for their farmer, who spends his nights playing chess instead of feeding them. One dark evening they break free and set off through apple orchards, carrot fields, stormy cabbage rows, glowing sunflower hills and the eerie depths of the forest. Each landscape is harder — and more magical. All of it lives in the Quest Mode.
What lies beyond the forest? Freedom? Peace? Maybe a new home. That’s for the player to discover.
Clear moves,
cosy screens
The interface focuses on clarity and function while keeping the warm identity. Every element supports the gameplay without overwhelming the player.
Chessboards
A custom board style for every world.
Navigation
Intuitive menus and level selection.
Achievements
A reward system with visual trophies.
In-game store
Shopping with consistent branding.
A home
to build
The Stable is a customizable space where players create their own cosy horse haven. At its heart stands the red barn, surrounded by modular garden plots — apple trees, carrot patches, cabbage fields, flowers, stone paths and even a duck pond.
Players decorate it with items and crops unlocked during play, so it reflects their progress and creativity — a calm break from puzzles with a bit of magical farming.
The trophy
room
A warm attic full of rural charm and hidden memories: an old armchair by the lantern, forgotten jars of jam, retro paintings — and walls lined with glowing medals, trophies and rare artifacts.
Every achievement appears here like a memento of a quest completed. The room turns the usual “rewards” into a narrative collection, so each one feels like part of the player’s own adventure.
A village
market
Designed like a rustic market: string lights and wooden textures make shopping feel as warm as a summer evening.
- Coins in charming bundles
- Special game modes
- Unique knight avatars
- Colourful horse skins
- Hints for tough puzzles
- Quirky chess bots — Farmer, Carrot Queen, Space Dinosaur
To the
world
To support the launch and engagement, I created a suite of promo visuals — from playful Instagram posts and catchy Facebook banners to polished App Store and Google Play assets. Each one reflects the game’s tone and keeps the brand consistent and recognizable.
Full-cycle
game design
Hungry Horses brought chess-inspired gameplay to life through vibrant visual storytelling. The cohesive design — from logo to UI and characters — made the game approachable, engaging and enjoyable for all ages.
Strong marketing materials boosted visibility across platforms, driving player interest and downloads. The project shows full-cycle visual design for mobile games: illustration, UI/UX, branding and promo in one experience.
Developed for Grouper Games LLC · Lead Designer, Brand & Game UI
